In a previous post, I introduced my two Twitter lists which identified the superstars and blooper-stars of Corporate Social Media. These follow on posts detail how a company has earned it’s place on either lists.
A recent Domino’s Pizza television commercial really impressed me. The staff of the mega-chain acknowledged the complaints about their pizza. After coming clean, they introduced a little wow-factor into their new pies. Extra love on the crust, legit fresh ingredients, and more.
Great job on the campaign and great job with social media.
We ordered pizza the other night and wanted to give Domino’s a shot at it since their “makeover.” It turned out great! Today, I sent them a message about their great job:
@CaseyChesh: @Dominos Good job with the Pizza Upgrades!
Six minutes later I received a response:
@dominos: @CaseyChesh Thanks so much!
Excellent use of Social Media and it’s more than a quick response to a compliment. It shows that they’re actually listening. I feel confident that if I had issues they would have easily been cleared up. Literally, Social Media, done right, is as simple as this.
In the highly competitive pizza world, Papa John’s started making waves with taste and freshness. It became trendy to order that over the “old expensive standard.” Domino’s is quickly regaining the trend points with excellent use of technology (Pizza Tracker) and now, a Social Media win.