The other week I attended the 140 conference (#140conf) in Boston. It was an excellent event run by Jeff Pulver at locations around the world. The focus is the real time web and the implications it has on the future of how we engage and utilize technology.
In their words: “The #140conf events provide a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business.”
My favorite part of the conference was meeting many of the attendees- who all had wildly different stories but spoke the same language- @twitter, real time, now, and of course, future. One of the people I met was Alexis (@akarlin) from Neolane (@neolane).
Neolane, in their words from the Twitter bio, “provides the only enterprise marketing software designed to manage, automate & optimize programs across channels.” That’s a hefty mission! I haven’t seen their stuff yet, but if Alexis Karlin is any indication as part of their crew- I’m sure they’re probably achieving it.
I was asked to speak quickly on video about what I thought a social CRM was. Neolane is exploring the idea of bridging their mastery of email marketing with the social scene:
I’m familiar with the concept of a Social CRM thanks to another remarkable person, Margaret Donnelly (@mwdonnelly) of JitterJam (@jitterjam). JitterJam is a quickly growing Social CRM solution that I’ve had the fortune of utilizing at my last company, Transparent Language.
The realm of social CRM is growing quickly as many vendors begin to see the importance of blending social with their other marketing efforts. The idea is to have a single interface that allows you to manage the variety of channels that your customers are using to interact with your business.
JitterJam, from their website, “helps your consumer-facing brand or business capture relevant conversations on the real-time web and turn them into lasting and trusted customer relationships.”
Their solution is being utilized by companies large and small. Recently I discovered that the indoor skydiving facility that I used to work at, SkyVenture New Hampshire, is using JitterJam because their Facebook activity was marked with a tiny JJ logo. What a small world!
As social media becomes intertwined in overall marketing efforts at companies around the world, it will be fun to watch social CRM solutions evolve. The best ones will be both easy to operate and seamless with the overall marketing campaign.