Casey Cheshire

Online Marketing is both an art and a science. From creating a customer to measuring the ROI of PPC campaigns in Google Adwords, it’s an immensely satisfying field for those who are both creative and analytical.

Some of my favorite elements are:

• Search Engine Optimization (SEO) – Ensuring you are found naturally on search engines.
• Search Engine Marketing (SEM) – Advertising placements on those same search engines.
• Social Media – Community elements such as blogs and Twitter.
• Analytics – I love analytics.  Measuring traffic, responses to efforts, funnels, and more!
• Testing – Constantly improvement performance through A/B and other tests.

If you’d like to talk to me about my Online Marketing consulting, click here to contact me.