Online Marketing is both an art and a science. From creating a customer to measuring the ROI of PPC campaigns in Google Adwords, it’s an immensely satisfying field for those who are both creative and analytical.
Some of my favorite elements are:
- Search Engine Optimization (SEO) – Ensuring you are found naturally on search engines.
- Search Engine Marketing (SEM) – Advertising placements on those same search engines.
- Social Media – Community elements such as blogs and Twitter.
- Analytics – I love analytics. Measuring traffic, responses to efforts, funnels, and more!
- Testing – Constantly improvement performance through A/B and other tests.
If you’d like to talk to me about my Online Marketing consulting, click here to contact me.