Casey Cheshire

Once you’re aware of the thought process that goes into every element of Online Marketing, you begin take notice of other company’s implementations.  Everything from SPAM to the checkout process within an e-commerce store, there is logic (or should be) behind what you see.

I noticed a brilliant error today on a signup form for a webinar, that is ironically for E-commerce Trends & Strategies.  I’ve included a screen shot of the form below:

The challenge has been issued! Do you see it yet?  If it doesn’t hit you right away, you may want to attempt to sign up for the webinar. (Assuming it hasn’t been fixed yet.)

Post your answer as a comment below!

U p d a t e – Guesses have come in via just about every method other than as comments- haha.  Thanks Rob, you followed directions.

The answer to Quiz Question #1 is that there are no asterisks * or symbols identifying a Required Field.  If you filled it out like a QA tester, or a thorough fellow, you would not have caught this one.  But let’s say you’re a busy manager and have filled out one too many webinar registrations.  Naturally you want to register with as few fields filled out as possible.  You’d never know from this form, but the following fields are *actually* required: first name, last name, email, phone, and vertical.

I originally entered my name and email address.  It was not until after I hit the Submit button that I was told which additional elements were required. Now I won’t go off on a tirade about why they had so many required fields- vertical? Are you kidding me?  This form required me to hit submit twice- which demonstrates the friction you want to avoid in Online Marketing and E-commerce.  Shopping Cart Checkouts and Lead Gen forms need to be so slick you’d think you sat on a waterslide.  Every excuse you give someone to get frustrated and leave results in leakage from your sales funnel.

The insurmountable irony to the whole thing? It’s an e-commerce strategy & trends webinar!  But let’s end on a positive note:

Let’s give props to BoldChat for using GotoWebinar. They want your name and email- and they tell you that. Easy, smooth registration.  I’m a fan of BoldChat for it’s live web chat solution and GotoMeeting is my favorite web meeting solution.  Both solutions impress the hell out of me.