I was listening in to a YouTube webinar by the Google team today. One of their slides caught my eye and listed key online shopping dates from 2009.

While I’m mostly playing in B2B these days, this clean look at the mess that is online holiday shopping is an excellent guide for coordinating your multi-channel promotions:

If you’re curious about the content of the webinar, there was a lot of fluff about how “people are excited about the holidays.”  I’m glad they reminded me… 😉

But to their credit, the main point was integrating YouTube into your total digital & social presence. Bombay Sapphire was praised for doing this well- and making it look good too: