Casey Cheshire

Once you’re aware of the thought process that goes into every element of Online Marketing, you begin take notice of other company’s implementations.  Everything from SPAM to the checkout process within an e-commerce store, there is logic (or should be) behind what you see.

I noticed a brilliant error today on a signup form for a webinar, that is ironically for E-commerce Trends & Strategies.  I’ve included a screen shot of the form below:

The challenge has been issued! Do you see it yet?  If it doesn’t hit you right away, you may want to attempt to sign up for the webinar. (Assuming it hasn’t been fixed yet.)

Post your answer as a comment below!

U p d a t e – Guesses have come in via just about every method other than as comments- haha.  Thanks Rob, you followed directions.

The answer to Quiz Question #1 is that there are no asterisks * or symbols identifying a Required Field.  If you filled it out like a QA tester, or a thorough fellow, you would not have caught this one.  But let’s say you’re a busy manager and have filled out one too many webinar registrations.  Naturally you want to register with as few fields filled out as possible.  You’d never know from this form, but the following fields are *actually* required: first name, last name, email, phone, and vertical.

I originally entered my name and email address.  It was not until after I hit the Submit button that I was told which additional elements were required. Now I won’t go off on a tirade about why they had so many required fields- vertical? Are you kidding me?  This form required me to hit submit twice- which demonstrates the friction you want to avoid in Online Marketing and E-commerce.  Shopping Cart Checkouts and Lead Gen forms need to be so slick you’d think you sat on a waterslide.  Every excuse you give someone to get frustrated and leave results in leakage from your sales funnel.

The insurmountable irony to the whole thing? It’s an e-commerce strategy & trends webinar!  But let’s end on a positive note:

Let’s give props to BoldChat for using GotoWebinar. They want your name and email- and they tell you that. Easy, smooth registration.  I’m a fan of BoldChat for it’s live web chat solution and GotoMeeting is my favorite web meeting solution.  Both solutions impress the hell out of me.

Found this project through AnalyticsPros blog Analytics Prose and it pointed me to this blog post on Yoast.

It’s a quick little Google Analytics project that shows you what page your site was on when someone clicked to your site from the natural search results.

Image via CrunchBase

So someone searching for “Casey Cheshire” would find CaseyCheshire.com on the first page and in the first position.  Google Analytics won’t be able to tell you position, but with this filter setup, it’ll show you what page you were on.  Testing on your own will give you different results because Google has personalized search.

Step 1: Create a new profile. (Always do this so you don’t screw up your main profile. Once data is filtered, it cannot be reversed.)

Step 2: Create a filter that Includes only Organic traffic. (Instructions here.)

Step 3: Create a filter that Includes only Google traffic. (There are fixes to include Yahoo and MSN, but you’ll need to already be properly tagging this traffic with custom utm data.  It get’s more complicated, but is doable. ) (Instructions here.)

Step 4: Create a filter that does the Magic (…grabs the page result from the url).

Click here for a photo of what the filter should look like.

An important fact about what you’ll see in the results.  If you don’t see a result it means it was on the first page, 20 means it was on the third page.  Below is the page number & what result will show up in results.

1. no result
2. 10
3. 20
4. 30
5. 40
6. 50

Not perfect or Apple iPhone user friendly, but provides a glimpse into the SEO effect on your organic search.

Related articles by Zemanta

• What is Google Analytics (techtalkformoms.com)

QBCW796GMYGD

A company that executes a brilliant Social Media plan and generates 2-way conversion with its customers is a beautiful thing.  These companies are riding the Awesome Wave of the Future.  Done right they’ll convert a little bit of effort into a supersaturated sales & branding brew.

Done wrong, Corporate Social Media makes you, at best, look like a 3rd grader with crayons drawing building plans for a new bridge and at worst look like you’re out of business.

Recognizing these victories and defeats out in the Social Internet, I have created 2 Twitter lists:

• http://twitter.com/caseychesh/social-media-win
• http://twitter.com/caseychesh/social-media-fail

That’s right, in my subtle labeling, you either win or lose.  Even though there are varying degrees of each, let’s seek simplicity and go with pass/fail.

In business you’re either doing it right, or you’re costing someone money.

Over the next several weeks I will be highlighting the elements that earned each listed company it’s place in fame/shame.

If you have any companies you’d like to see added to the lists please let me know by either commenting on this post or @ Reply me on Twitter.

“I have fought the good fight, I have finished the course, I have kept the faith.” (2 Timothy 4:7)

Today I have verified with several profiles that a search for Casey Cheshire no longer results in an erroneous Google Map result.  I wrote about this situation previously.

In my previous post I described marking the location as inaccurate and encouraged everyone else to do the same.  Four days later, our powers have enacted great change and the infamous map is gone!  Thank you to all of my fellow Internet Warriors and to Google for being quick on it’s feet.

My next challenge will be to raise this new domain to the top of the Casey Cheshire search results.  It’s currently in fifth place.

There is such a loaded title on this post! What could it possibly mean? One of the primary reasons for registering this domain was so that I could be my own top result on a google search for “Casey Cheshire.”  Currently a profile page on a Ning community is the highest ranking website, but there is another more difficult adversary: Google Maps!

Who the heck is this guy?  Only the first name matches and the guy lives in Cheshire, CT.  A Google result for “Timothy Casey” reveals a mess of results.  And clicking on the name or location name above shows us a nice house in the middle of no where:

As an Online Marketing ninja, skilled in the deadly art of SEO, I’ve taken it to be my personal challenge to rid myself of this result.  The other websites will give way to CaseyCheshire.com over time, but this map result will certainly be a challenge!  And I can’t do it alone:

Help me out! Do a quick search for “Casey Cheshire” and when you see the above Google Maps result click the link that says “Is this accurate?” and then click “Confirm.” Together we can bring order to the universe!This address, phone number, map or business info is not accurate. Confirm CancelThank you for the feedback.